Mission
Our founding mission is to help people not to be pillocks.
pillock
a stupid or silly person:
pillock, look what you’ve done!
Definition from the Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press
If you call someone a pillock, you are showing that you think they are very stupid.
The guy you put in charge is a complete pillock.
Definition from the Colins Online Dictionary © HarperCollins Publishers